Rocket Mortgage Super Bowl Ad: Let’s Repeat the Bubble!

This ad for Quicken Loans’ “Rocket Mortgage” app aired during the Super Bowl on Sunday…

Wow. It is like the people at Quicken Loans who are responsible for promoting their Rocket Mortgage app somehow completely missed the previous housing bubble and the massive economic fallout when it burst.

Yes, let’s make it super easy for everyone to buy homes! What could possibly go wrong?

Surefield Pricepoint Home Pricing Tool

Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin

Local alternative brokerage Surefield added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here), this new offering strengthens Surefield’s focus on home sellers.

The tool offers an interactive, transparent alternative to Zillow’s black box “Zestimates,” and is touted by Surefield as “the most accurate and reliable way to price a home.”

Will a No Vote on Prop. 1 “Keep Seattle Affordable”?

This is rich. I spotted the ad at right this morning. I laughed out loud when I read it. Specifically the first word there: “keep.” If you’re not wealthy, Seattle is already unaffordable by nearly any metric. Rents are soaring, home prices are hitting new all-time highs, and inventory of both rentals and for-sale homes […]

September Reporting Roundup: Unsustainable Trend Edition

It’s way past time for the monthly reporting roundup, where you can read my wry commentary about the news instead of subjecting yourself to boring rehashes of the NWMLS press release (or in addition to, if that’s what floats your boat).

To kick things off, here’s an excerpt from the NWMLS press release:

Housing market slowdown expected
But prices in most areas are still rising

Friday Flashback: Suzanne Researched This

Here’s a fun Friday Flashback. How many of my readers remember this classic 2006 Century 21 TV commercial?

“Suzanne Researched This” became a big inside joke among those who didn’t buy the hype at the peak of the bubble. This commercial was so egregious that even Slate wrote an article headlined “The Nastiest Wife on Television.”

August Reporting Roundup: “The Market Just Totally Sucks”

We’ve got fewer articles than usual this month for our reporting roundup, where you can read my wry commentary about the news instead of subjecting yourself to boring rehashes of the NWMLS press release (or in addition to, if that’s what floats your boat). With the holiday weekend, I waited an extra day to see […]