by davidlosh@davidlosh.com » Wed Apr 28, 2010 6:31 am
This is a discussion that I personally have with every brokerage that I have ever worked for. It is cheaper, and easier, to buy and sell properties for yourself, or for an investor, than getting out there, and hustling up those listings for sale.
Number one, the client doesn't understand the process of buying and selling Real Estate so you start over every time. In most cases the seller has to do things to make the house more salable. Very few Real Estate agents have the ability to communicate what it takes to make the property the most appealing to the largest buyer pool. There again the very vast majority of Real Estate agents are absolutely clueless about what makes a property a good value for the buyers they work with. So you have to cater to the idiot factor of Real Estate agents. That's why staging is so effective. The staging is more for the Real Estate agents than the buyer pool. I like to say that Real Estate agents sell stainless steel appliances with properties the appliances come in.
All that leaves is the price as a selling point. Real Estate agents sell price more than they will sell refinished hardwoods, new appliances, painted walls, or staging. "It's a screaming deal, the least expensive home in the neighborhood," is the most common selling tool the Real Estate agent has.
On the other hand, an agent's personal residence, in theory, has all of the things the buying public, and other agents, could want in a property. So agents feel they have a higher probability to scmooze the buying public. Ultimately this is a listing that won't expire, so they know they have the time. When working with a seller you are competing with a thousand other agents who are talking trash, and trying to get the listing away from you.