The National Association of Realtors keeps releasing increasingly desperate ads. I think they're getting funny. Here is the
PDF and
radio ad (Buyer Strength) for my new favorite.
The tag line (copied straight from the PDF) - 8 OUT OF 10 ECONOMISTS BELIEVE HOME PRICES WILL RISE IN THE NEXT 5 YEARS.
First, that's a lot of caps. Second, it's incredibly unclear what that quote actually means. Does it mean 80% of economists agree that if you buy a home today it will sell for more in 5 years than you paid? Or does it mean if you buy today 20% of economists believe you won't see a single YOY gain for at least five years.
Neither interpretation is especially optimistic by the way. I mean, 3 years ago probably 99% would agree prices would rise over the next five years. Put that way, even the more optimistic interpretation is pretty pessimistic if your salary depends on a vibrant housing market.
By the way, if you enjoy their ad campaigns as much as I do for how laughably out of touch they are, here's the page to access all their ad campaign material. Apparently, they want members to use this stuff to drive sales. HA.
http://www.realtor.org/pac.nsf/pages/pachome
