The National Association of Realtors keeps releasing increasingly desperate ads. I think they're getting funny. Here is the PDF
and radio ad
(Buyer Strength) for my new favorite.
The tag line (copied straight from the PDF) - 8 OUT OF 10 ECONOMISTS BELIEVE HOME PRICES WILL RISE IN THE NEXT 5 YEARS.
First, that's a lot of caps. Second, it's incredibly unclear what that quote actually means. Does it mean 80% of economists agree that if you buy a home today it will sell for more in 5 years than you paid? Or does it mean if you buy today 20% of economists believe you won't see a single YOY gain for at least five years.
Neither interpretation is especially optimistic by the way. I mean, 3 years ago probably 99% would agree prices would rise over the next five years. Put that way, even the more optimistic interpretation is pretty pessimistic if your salary depends on a vibrant housing market.
By the way, if you enjoy their ad campaigns as much as I do for how laughably out of touch they are, here's the page to access all their ad campaign material. Apparently, they want members to use this stuff to drive sales. HA.http://www.realtor.org/pac.nsf/pages/pachome