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Seattle Bubble Forum Archive • View topic - Best (Worst?) Condo/Apartment/Housing Development Taglines

Best (Worst?) Condo/Apartment/Housing Development Taglines

Myth propagated by bitter ignorant renters, or statistical reality ignored by real estate professionals?

Moderators: synthetik, The Tim, Lake Hills Renter

Best (Worst?) Condo/Apartment/Housing Development Taglines

Postby perfectfire » Sat May 16, 2009 2:02 am

This one was in the comments recently:
http://www.livecascadia.com/
Cascadia: Art of Living
Remember, if you rent it's not a home, it's a hovel.
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Re: Best (Worst?) Condo/Apartment/Housing Development Taglines

Postby Courtney » Tue Jul 21, 2009 7:41 pm

AVA Condominiums
"ZEN living in the ZING of downtown"

RUBY Condominiums (under I-5)
"Life sparkles here"

FLORERA Condominiums
"Life in Bloom"

You don't even have to read the slogans though, you can just look at the big ad pictures on the outside of the buildings to know the kind of person you have to be to live there. There's the condos for people who do yoga, condos for people who rock climb, and condos for people who wear diamonds and lounge on velvet sofas. Unfortunately I don't do any of those things so I'm still renting.
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Re: Best (Worst?) Condo/Apartment/Housing Development Taglines

Postby The Tim » Tue Jul 21, 2009 9:31 pm

By far my favorite is:

: Save Some Verdough.
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Re: Best (Worst?) Condo/Apartment/Housing Development Taglines

Postby biliruben » Wed Jul 22, 2009 10:17 am

I shouldn't kick people when they're down because I believe they are now bankrupt, but those "Live Historic" adds on NPR were like fingernails on a blackboard.

That and Forte Condos in Pinehurst:

Forte Life - A Vivid Life. By Any Measure.

Yuck.
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Re: Best (Worst?) Condo/Apartment/Housing Development Taglines

Postby rose-colored-coolaid » Wed Jul 22, 2009 10:37 am

Why do condo's even need a tag line? Isn't "come live in neighborhood X good enough?

Also, since every tag line follows the formula "Life [preposition] [noun]" or "[noun] Living", couldn't they just present only the noun as the tag line and let us imagine what they meant.

E.g.

Cascadia - Art
RUBY - Sparkles Here
FLORERA - Bloom
Forte Life - Vivid
AVA - never mind, this one is a mess.
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Re: Best (Worst?) Condo/Apartment/Housing Development Taglines

Postby deejayoh » Wed Jul 22, 2009 10:51 am

I think it is a reasonable question to ask why condos even need names - I mean, other than "111 Market Street"?

Makes them sound like car models or something. At some point they will look like those 50's buildings with the script on the side.
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