Seattle Bubble Forum Archive

This one was in the comments recently:
http://www.livecascadia.com/
Cascadia: Art of Living

AVA Condominiums
"ZEN living in the ZING of downtown"

RUBY Condominiums (under I-5)
"Life sparkles here"

FLORERA Condominiums
"Life in Bloom"

You don't even have to read the slogans though, you can just look at the big ad pictures on the outside of the buildings to know the kind of person you have to be to live there. There's the condos for people who do yoga, condos for people who rock climb, and condos for people who wear diamonds and lounge on velvet sofas. Unfortunately I don't do any of those things so I'm still renting.

By far my favorite is:

: Save Some Verdough.

I shouldn't kick people when they're down because I believe they are now bankrupt, but those "Live Historic" adds on NPR were like fingernails on a blackboard.

That and Forte Condos in Pinehurst:

Forte Life - A Vivid Life. By Any Measure.

Yuck.

Why do condo's even need a tag line? Isn't "come live in neighborhood X good enough?

Also, since every tag line follows the formula "Life [preposition] [noun]" or "[noun] Living", couldn't they just present only the noun as the tag line and let us imagine what they meant.

E.g.

Cascadia - Art
RUBY - Sparkles Here
FLORERA - Bloom
Forte Life - Vivid
AVA - never mind, this one is a mess.

I think it is a reasonable question to ask why condos even need names - I mean, other than "111 Market Street"?

Makes them sound like car models or something. At some point they will look like those 50's buildings with the script on the side.