by sniglet » Sun Jun 15, 2008 1:13 pm
I've been pondering Nassim Nicholas Taleb's "Black Swan" theory lately, and am wondering if maybe he missed a critical point. Perhaps it's not so much that consequential events result from unforeseen happenings, but rather that momentum prevents people from taking actions until it is too late.
Take the credit bubble as an example. Not only was it predictable that there would be a fall-out from the loose underwriting standards (e.g. giving mortgages to people with poor credit, no income, etc), but we have numerous people on record for having foreseen this credit crunch years ago. Apocalyptic books were written on the subject early in the millennium, and there were even insiders who fought against the trends (the Wall Street Journal has documented how some conservative investment bankers were shown the door because they fought against the growing bets on CDOs and dodgy mortgages).
Aside from the current credit crisis, even the .com crash was predicted years before it occurred, with none other than Alan Greenspan stating that stocks were rising beyond any rational basis (hence the famous "irrational exuberance" speech).
It's perfectly understandable that investment bankers would marginalize anyone who suggested they cut back on mortgage securitization deals that were minting billions of dollars in profits (and padding their bonuses) back in 2005. So what if there might be some storm clouds out on the horizon, if you are making a fortune at something today? No one is going to walk away from the feed trough prematurely, and will instead stay until there is nothing left. Why would a successful software firm completely change its business model (that is currently highly successful), and products, when there might still be many years of gravy still ahead? Who wants to leave all that money on the table?
Ironically, it is often the people who's intuitions are correct who end up suffering the most. Sure, you might be right in predicting some major future event, but bucking the trends (and social pressures) has consequences. As I mentioned earlier, more than a handful of investment bankers lost their jobs in recent years due to their reluctance to "get on board" with the easy credit movement. In the end, many people who followed the trend might still come out ahead. So what if a mortgage broker gets fired today? They were making $400,000 a year a short while ago. It will take someone else making $70,000 many years to equal the same earning capacity.
My point is this: game-changing events are almost always foreseeable, but social forces prevent most organizations from doing anything about it.
The implications are clear. It is unlikely that any business will be undone from some new technology, or trend, emerging from out of the blue. Rather, the disruptive events that occur won't be surprises at all (except to those who willfully closed their eyes), and in retrospect we will find that organizations marginalized, or expunged, those people who "saw" the future and tried to do something about it.
Unfortunately, the trendiness of Messr Taleb's Black Swan theory is almost becoming a convenient excuse for companies who run into trouble. Hey, massively significant unpredictable events happen all the time, so we can't be responsible for getting caught with our pants down. How were we to know that the once in a 500 year flood was going to happen now?