by joetheconsumer » Mon Feb 19, 2007 8:48 pm
Now that Vista is done, MSFT is turning its focus to Google. Balmer was asked what the company's priorities would be now that Vista has launched. His answer? Search, search, search.
Google has a very vulnerable underbelly...it's the dissatisfaction of its advertisers. Google is where MSFT was in the early days of Windows. Arrogant, product/technology focused, product driven. Microsoft is heavily investing in fine tuning the technology to bring parity in its search algorithms to those of Googles.
Currently, MSFT is spending little to no money on marketing its search product, as that it's fine tuning the message. Once that is done, the marketing spigot will open up.
Additionally, on the advertising sales and service side, there is a hyper focus on the customer/advertiser. The advertising market would welcome warmly a competitor to Google. Advertisers don't like the arrogance and poor client service that Google offers.
As for software, the OS just isn't sexy anymore. Office is doing much better than Vista. Moreover, as the transition to Vista inevitably occurs over the next 3 years, query share for search will also increase.
Services are the future of MSFT, and they have fat margins.