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 Best (Worst?) Condo/Apartment/Housing Development Taglines 
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Bubble Banter Boss

Joined: Sun May 20, 2007 11:40 pm
Posts: 540
Location: Bellevue
Post Best (Worst?) Condo/Apartment/Housing Development Taglines
This one was in the comments recently:
http://www.livecascadia.com/
Cascadia: Art of Living

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Sat May 16, 2009 2:02 am
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Joined: Mon Apr 21, 2008 6:55 pm
Posts: 11
Post Re: Best (Worst?) Condo/Apartment/Housing Development Taglines
AVA Condominiums
"ZEN living in the ZING of downtown”

RUBY Condominiums (under I-5)
"Life sparkles here"

FLORERA Condominiums
"Life in Bloom"

You don't even have to read the slogans though, you can just look at the big ad pictures on the outside of the buildings to know the kind of person you have to be to live there. There's the condos for people who do yoga, condos for people who rock climb, and condos for people who wear diamonds and lounge on velvet sofas. Unfortunately I don't do any of those things so I'm still renting.


Tue Jul 21, 2009 7:41 pm
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Bubble Blogging Buffoon

Joined: Sat Feb 17, 2007 6:02 pm
Posts: 827
Location: Kenmore, WA
Post Re: Best (Worst?) Condo/Apartment/Housing Development Taglines
By far my favorite is:

Verdeaux Condominiums: Save Some Verdough.

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Tue Jul 21, 2009 9:31 pm
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Bubble Banter Boss

Joined: Sun Feb 18, 2007 4:31 pm
Posts: 575
Location: Lake City
Post Re: Best (Worst?) Condo/Apartment/Housing Development Taglines
I shouldn't kick people when they're down because I believe they are now bankrupt, but those "Live Historic" adds on NPR were like fingernails on a blackboard.

That and Forte Condos in Pinehurst:

Forte Life - A Vivid Life. By Any Measure.

Yuck.


Wed Jul 22, 2009 10:17 am
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Bubble Banter Boss

Joined: Mon Jun 18, 2007 10:26 am
Posts: 1978
Post Re: Best (Worst?) Condo/Apartment/Housing Development Taglines
Why do condo's even need a tag line? Isn't "come live in neighborhood X good enough?

Also, since every tag line follows the formula "Life [preposition] [noun]" or "[noun] Living", couldn't they just present only the noun as the tag line and let us imagine what they meant.

E.g.

Cascadia - Art
RUBY - Sparkles Here
FLORERA - Bloom
Forte Life - Vivid
AVA - never mind, this one is a mess.


Wed Jul 22, 2009 10:37 am
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Bubble Banter Boss

Joined: Mon Feb 26, 2007 12:14 pm
Posts: 1166
Location: Capitol Hill
Post Re: Best (Worst?) Condo/Apartment/Housing Development Taglines
I think it is a reasonable question to ask why condos even need names - I mean, other than "111 Market Street"?

Makes them sound like car models or something. At some point they will look like those 50's buildings with the googie script on the side.


Wed Jul 22, 2009 10:51 am
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