Choice Quotes From Zillow CEO Spencer Rascoff

If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow’s customers, you are wrong.

Zillow is a lead generation site. Home buyers and sellers who use Zillow are the “leads.” They are not the customer, they are the product that is being sold to real estate agents.

But don’t take my word for it. Here’s Zillow CEO Spencer Rascoff describing Zillow’s purpose and philosophy in his own words…

Zillow & Trulia Still Apathetic About Data Quality

As regular readers here may know, after the world’s longest home search, I finally bought a house in May 2011. Specifically, we closed on May 20, 2011 and paid $224,950. Last week I happened to pull up my home on Zillow, and was greeted with an interesting surprise. According to Zillow, I purchased my home […]