Excerpt from Zillow CEO Spencer Rascoff’s Court Testimony

I was doing some light reading of the public transcripts from the Move vs. Zillow court hearings in King County Superior Court last week. This excerpt from pages 81-84 in the full Wednesday afternoon transcript was certainly entertaining…

Choice Quotes From Zillow CEO Spencer Rascoff

If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow’s customers, you are wrong.

Zillow is a lead generation site. Home buyers and sellers who use Zillow are the “leads.” They are not the customer, they are the product that is being sold to real estate agents.

But don’t take my word for it. Here’s Zillow CEO Spencer Rascoff describing Zillow’s purpose and philosophy in his own words…