{"id":103431,"date":"2015-11-20T08:36:49","date_gmt":"2015-11-20T16:36:49","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/?p=103431"},"modified":"2015-11-20T09:03:51","modified_gmt":"2015-11-20T17:03:51","slug":"surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/","title":{"rendered":"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin"},"content":{"rendered":"

Full disclosure: Surefield is a Seattle Bubble advertiser, and Tim worked with co-founder Rob McGarty during his time at Redfin.<\/em><\/p>\n

Local alternative brokerage Surefield<\/a> added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here<\/a>), this new offering strengthens Surefield’s focus on home sellers.<\/p>\n

The tool offers an interactive, transparent alternative to Zillow’s black box “Zestimates,” and is touted by Surefield as “the most accurate and reliable way to price a home.”<\/p>\n

\"Surefield<\/a><\/p>\n

I’ve been playing around with the tool for a few weeks, and I really appreciate the clean interface that communicates a lot of great information. You can see all the comparable homes (sold and currently listed) on a map, in a list, and on two different charts all at once. It’s easy to flip through the photos of the homes, exclude homes from your estimate, or adjust the matching criteria.<\/p>\n

\"Surefield<\/a><\/p>\n

The feature is somewhat similar to Redfin’s Home Value Tool<\/a> (which I worked on some as a product manager when I was at Redfin), but offers a lot more flexibility and displays more detailed information.<\/p>\n

If you’re thinking of selling your home, you’ll get a much better idea of where you should be pricing it if you start with something like Surefield’s Pricepoint tool than you would by just looking at your “Zestimate.”<\/p>\n

Here’s some additional coverage of the feature from other local outlets:<\/p>\n

GeekWire<\/strong>: Surefield challenges Zillow with new tool to figure out how much your home is worth<\/a>
\nPuget Sound Business Journal<\/strong>: Redfin founder calls his new Seattle real estate startup a ‘Zestimate killer’<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Local alternative brokerage Surefield<\/a> added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here<\/a>), this new offering strengthens Surefield’s focus on home sellers.<\/p>\n

The tool offers an interactive, transparent alternative to Zillow’s black box “Zestimates,” and is touted by Surefield as “the most accurate and reliable way to price a home.”<\/p>\n","protected":false},"author":2,"featured_media":103436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"On the blog: Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[198],"tags":[1134,82,1034,421,80],"coauthors":[],"class_list":["post-103431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-home-price-estimate","tag-redfin","tag-surefield","tag-value","tag-zillow"],"yoast_head":"\nSurefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin \u2022 Seattle Bubble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin \u2022 Seattle Bubble\" \/>\n<meta name=\"twitter:description\" content=\"Local alternative brokerage Surefield added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here), this new offering strengthens Surefield's focus on home sellers. The tool offers an interactive, transparent alternative to Zillow's black box "Zestimates," and is touted by Surefield as "the most accurate and reliable way to price a home."\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png\" \/>\n<meta name=\"twitter:creator\" content=\"@The_Tim\" \/>\n<meta name=\"twitter:site\" content=\"@SeattleBubble\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Tim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/\",\"url\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/\",\"name\":\"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin \u2022 Seattle Bubble\",\"isPartOf\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png\",\"datePublished\":\"2015-11-20T16:36:49+00:00\",\"dateModified\":\"2015-11-20T17:03:51+00:00\",\"author\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/7de7c0dd14bee1a2c67f7ce86bc4505f\"},\"breadcrumb\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#primaryimage\",\"url\":\"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png\",\"contentUrl\":\"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png\",\"width\":1526,\"height\":919,\"caption\":\"Surefield Pricepoint Home Pricing Tool\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seattlebubble.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/#website\",\"url\":\"https:\/\/seattlebubble.com\/blog\/\",\"name\":\"Seattle Bubble\",\"description\":\"local\u00a0real\u00a0estate\u00a0news, statistics,\u00a0and\u00a0commentary without\u00a0the\u00a0sales\u00a0spin.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seattlebubble.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/7de7c0dd14bee1a2c67f7ce86bc4505f\",\"name\":\"The Tim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/image\/37756956c11dcc50d2559761ffa5ee70\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/19e5770990a1681615608091b2de571b10c3e03bbac7d07bb2ae15297ee72fbc?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/19e5770990a1681615608091b2de571b10c3e03bbac7d07bb2ae15297ee72fbc?s=96&d=retro&r=g\",\"caption\":\"The Tim\"},\"description\":\"Tim Ellis is the founder of Seattle Bubble. His background in engineering and computer \/ internet technology, a fondness of data-based analysis of problems, and an addiction to spreadsheets all influence his perspective on the Seattle-area real estate market. Tim also hosts the weekly improv comedy sci-fi podcast Dispatches from the Multiverse.\",\"sameAs\":[\"http:\/\/SeattleBubble.com\/\",\"http:\/\/facebook.com\/is.totally.pointless\",\"https:\/\/x.com\/The_Tim\"],\"url\":\"https:\/\/seattlebubble.com\/blog\/author\/timothyellis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin \u2022 Seattle Bubble","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/","twitter_card":"summary_large_image","twitter_title":"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin \u2022 Seattle Bubble","twitter_description":"Local alternative brokerage Surefield added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here), this new offering strengthens Surefield's focus on home sellers. The tool offers an interactive, transparent alternative to Zillow's black box \"Zestimates,\" and is touted by Surefield as \"the most accurate and reliable way to price a home.\"","twitter_image":"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png","twitter_creator":"@The_Tim","twitter_site":"@SeattleBubble","twitter_misc":{"Written by":"The Tim","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/","url":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/","name":"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin \u2022 Seattle Bubble","isPartOf":{"@id":"https:\/\/seattlebubble.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#primaryimage"},"image":{"@id":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#primaryimage"},"thumbnailUrl":"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png","datePublished":"2015-11-20T16:36:49+00:00","dateModified":"2015-11-20T17:03:51+00:00","author":{"@id":"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/7de7c0dd14bee1a2c67f7ce86bc4505f"},"breadcrumb":{"@id":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#primaryimage","url":"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png","contentUrl":"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png","width":1526,"height":919,"caption":"Surefield Pricepoint Home Pricing Tool"},{"@type":"BreadcrumbList","@id":"https:\/\/seattlebubble.com\/blog\/2015\/11\/20\/surefield-releases-new-map-based-home-pricing-tool-compete-zillow-redfin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seattlebubble.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin"}]},{"@type":"WebSite","@id":"https:\/\/seattlebubble.com\/blog\/#website","url":"https:\/\/seattlebubble.com\/blog\/","name":"Seattle Bubble","description":"local\u00a0real\u00a0estate\u00a0news, statistics,\u00a0and\u00a0commentary without\u00a0the\u00a0sales\u00a0spin.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seattlebubble.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/7de7c0dd14bee1a2c67f7ce86bc4505f","name":"The Tim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/image\/37756956c11dcc50d2559761ffa5ee70","url":"https:\/\/secure.gravatar.com\/avatar\/19e5770990a1681615608091b2de571b10c3e03bbac7d07bb2ae15297ee72fbc?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19e5770990a1681615608091b2de571b10c3e03bbac7d07bb2ae15297ee72fbc?s=96&d=retro&r=g","caption":"The Tim"},"description":"Tim Ellis is the founder of Seattle Bubble. His background in engineering and computer \/ internet technology, a fondness of data-based analysis of problems, and an addiction to spreadsheets all influence his perspective on the Seattle-area real estate market. Tim also hosts the weekly improv comedy sci-fi podcast Dispatches from the Multiverse.","sameAs":["http:\/\/SeattleBubble.com\/","http:\/\/facebook.com\/is.totally.pointless","https:\/\/x.com\/The_Tim"],"url":"https:\/\/seattlebubble.com\/blog\/author\/timothyellis\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2015\/11\/Surefield-Pricepoint_02.png","jetpack_shortlink":"https:\/\/wp.me\/p6wh0F-qUf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/posts\/103431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/comments?post=103431"}],"version-history":[{"count":0,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/posts\/103431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/media\/103436"}],"wp:attachment":[{"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/media?parent=103431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/categories?post=103431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/tags?post=103431"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/seattlebubble.com\/blog\/wp-json\/wp\/v2\/coauthors?post=103431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}