{"id":1211,"date":"2007-10-20T20:32:34","date_gmt":"2007-10-21T03:32:34","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/2007\/10\/20\/real-estate-and-online-advertising\/"},"modified":"2007-10-20T23:39:59","modified_gmt":"2007-10-21T06:39:59","slug":"real-estate-and-online-advertising","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2007\/10\/20\/real-estate-and-online-advertising\/","title":{"rendered":"Real Estate and Online Advertising"},"content":{"rendered":"<p>I ran across this chart about top online advertisers, and thought it was kind of interesting in light of events in the real estate market.<\/p>\n<p style=\"margin: 5px auto; width: 388px; font-size: 0.8em; text-align: center\"><a href=\"http:\/\/www.marketingcharts.com\/interactive\/top-10-online-advertisers-september-2007-1989\/\"><img decoding=\"async\" src=\"http:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2007\/10\/2007-09-nielsenratings.gif\" style=\"border: 1px solid #000000; margin: 5px\" alt=\"Top 10 Online Advertisers\" \/><\/a><\/p>\n<p>I would assert that several of the top 10 are either directly or tangentially related to the real estate boom.<br \/>\n#2 &#8211; <a href=\"http:\/\/www.experian.com\/\">Experian <\/a>&#8211; credit reports.  Not sure why they spend $44mm advertising something the government says you have to give away for free &#8211; but you might be checking your credit score if you were worried about refinancing, no?<br \/>\n#3 &#8211; <a href=\"http:\/\/my.countrywide.com\/\">Countrywide <\/a>&#8211; think we all know that one (they&#8217;re the guys that keep sending me urgent opportunities to refinance a mortage I paid off 16 months ago) Only question is if they are still in business in six months.<br \/>\n#7 &#8211; <a href=\"http:\/\/lowratesource.com\/\">Low Rate Source <\/a>&#8211; this is a comparative mortage vendor.  Not sure they are getting their $22mm worth &#8211; because I&#8217;d never heard of them.<\/p>\n<p>So what happens to &#8220;Web 2.0&#8221; and the insane stock market valuations when all the air comes out of refinancing? More interesting collateral damage?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I ran across this chart about top online advertisers, and thought it was kind of interesting in light of events in the real estate market. I would assert that several of the top 10 are either directly or tangentially related to the real estate boom. #2 &#8211; Experian &#8211; credit reports. Not sure why they&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[131],"coauthors":[],"class_list":["post-1211","post","type-post","status-publish","format-standard","hentry","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate and Online Advertising \u2022 Seattle Bubble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seattlebubble.com\/blog\/2007\/10\/20\/real-estate-and-online-advertising\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Real Estate and Online Advertising \u2022 Seattle Bubble\" \/>\n<meta name=\"twitter:description\" content=\"I ran across this chart about top online advertisers, and thought it was kind of interesting in light of events in the real estate market. 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