{"id":21006,"date":"2012-07-30T09:00:11","date_gmt":"2012-07-30T16:00:11","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/?p=21006"},"modified":"2012-07-30T10:52:08","modified_gmt":"2012-07-30T17:52:08","slug":"dear-marketers-i-dont-care-about-your-press-release","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2012\/07\/30\/dear-marketers-i-dont-care-about-your-press-release\/","title":{"rendered":"Dear Marketers: I Don&#8217;t Care About Your Press Release"},"content":{"rendered":"<p><em>Fair warning, this post doesn&#8217;t have anything to do with Seattle real estate, it&#8217;s just a random rant tangentially related to the work I do on this site.<\/em><\/p>\n<p>Dear marketers,<\/p>\n<p>Congratulations.  You&#8217;ve located a popular, well-read site with frequently updated content and an engaged user base.  Unfortunately, while you have demonstrated a basic proficiency in reading a list of popular blogs you found somewhere online, you seem to be incapable of basic reading comprehension.    Allow me to explain, using short sentences and small words.<\/p>\n<p>This is a site about real estate.  We write about the Seattle area.  That is all we do.  This means that no matter how great they may be, neither I nor my readers are interested in your products, services, or accomplishments if they are not related to real estate in the Seattle area.<\/p>\n<p>Based on the breathless press releases you incessantly email me&mdash;about two a week, usually addressed to &#8220;Whom It May Concern,&#8221; &#8220;FOR IMMEDIATE RELEASE,&#8221; or &#8220;Editor,&#8221; but occasionally &#8220;Tim,&#8221; as if we&#8217;ve been pals for years&mdash;I can tell that you are clearly very excited about the company you&#8217;re pimping.  Great.  Good for you.  Here&#8217;s the thing, though.  <strong>I do not care.<\/strong><\/p>\n<p>In what universe is it a good marketing strategy to email the editor of a Seattle real estate news site your press release about idiotic adult onesies, a coffee exhibition, a Houston homebuilder, a spay\/neuter clinic, or a comic book art show?  How did you think that was going to work?<\/p>\n<p>In closing, I would like to specifically shame the last twenty-five lame press releases I have received.<\/p>\n<ul>\n<li>HOMETEAM PEST DEFENSE RECEIVES THE RENOWNED &#8220;PARTNERS OF CHOICE&#8221; AWARD FROM DAVID WEEKLEY HOMES<\/li>\n<li>News from David Weekley Homes and Boise Cascade<\/li>\n<li>Temporary Museum for New Design 2013<\/li>\n<li>UW undergrad company ft. Jon Brockman &#8212; &#8220;Swagga Suit&#8221;<\/li>\n<li>Coffee Fest First Time Attendee program announced<\/li>\n<li>Courage Campaign Applauds Brown, Calls Homeowners Bill Rights A Major Victory<\/li>\n<li>ONCE ENERGY INEFFICIENT, 100-YEAR-OLD PLACENTIA FARMHOUSE, NOW A SHELTER FOR THE HOMELESS, IS HAILED AS A MODEL OF ENVIRONMENTAL SUSTAINABILITY<\/li>\n<li>DAVID WEEKLEY HOMES CELEBRATES 70,000TH CLOSING<\/li>\n<li>Mindy becomes the 75,000th cat altered by Lynnwood spay\/neuter clinic!<\/li>\n<li>RAYGUNS &#038; ROBOTS! a Tribute to Classic Science Fiction<\/li>\n<li>UW undergrad company ft. Jon Brockman &#8212; &#8220;Swagga Suit&#8221;<\/li>\n<li>UpNext Maps for iPhone<\/li>\n<li>Luxurious Tuscan villa for auction from Williams &#038; Williams in Barga, Italy<\/li>\n<li>DAVID WEEKLEY HOMES NAMED ONE OF THE LARGEST PRIVATE HOME BUILDERS IN AMERICA!<\/li>\n<li>Cross District Three-Day Starets Tomorrow!<\/li>\n<li>Bored To Death Creators kick off WebVisions Wed<\/li>\n<li>Webutante Ball After Party + Prom Committee + More!<\/li>\n<li>You&#8217;re Invited to trivago&#8217;s Meet Seattle Writers Day on June 6th!<\/li>\n<li>News Release: 600 home community launch Sunday in Puyallup<\/li>\n<li>HEY GEEK GIRL! a Tribute to Women and Pop Culture<\/li>\n<li>CityClub to Host Colin Powell June 6th<\/li>\n<li>Wonder Northwest May 26th &#038; 27th Portland, Oregon<\/li>\n<li>Dachis Group Launches Content Insight Functionality on Social Performance Monitor and Facebook Insights API integration<\/li>\n<li>Greenpod Shipped to Seattle from Port Townsend for Earth Day<\/li>\n<li>Sneek Peek at New Bachelorette Pad<\/li>\n<\/ul>\n<p>Unless you want me to start a new blog designed just to shame you and the companies you represent for infesting the internet with such poorly-written, poorly-targeted, junk, you really should stop it.<\/p>\n<p>Sincerely,<br \/>\n-The Tim<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fair warning, this post doesn&#8217;t have anything to do with Seattle real estate, it&#8217;s just a random rant tangentially related to the work I do on this site. Dear marketers, Congratulations. You&#8217;ve located a popular, well-read site with frequently updated content and an engaged user base. Unfortunately, while you have demonstrated a basic proficiency in&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[199],"tags":[683,1118,896,895,133],"coauthors":[],"class_list":["post-21006","post","type-post","status-publish","format-standard","hentry","category-opinion","tag-commentary","tag-opinion","tag-pr","tag-rant","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dear Marketers: I Don&#039;t Care About Your Press Release \u2022 Seattle Bubble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seattlebubble.com\/blog\/2012\/07\/30\/dear-marketers-i-dont-care-about-your-press-release\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Dear Marketers: I Don&#039;t Care About Your Press Release \u2022 Seattle Bubble\" \/>\n<meta name=\"twitter:description\" content=\"Fair warning, this post doesn&#8217;t have anything to do with Seattle real estate, it&#8217;s just a random rant tangentially related to the work I do on this site. 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