{"id":21433,"date":"2012-09-12T06:00:39","date_gmt":"2012-09-12T13:00:39","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/?p=21433"},"modified":"2017-01-11T12:39:44","modified_gmt":"2017-01-11T20:39:45","slug":"false-advertising-home-builder-renderings-vs-reality","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2012\/09\/12\/false-advertising-home-builder-renderings-vs-reality\/","title":{"rendered":"False Advertising: Home Builder Renderings vs. Reality"},"content":{"rendered":"

“Lo Ball Jones” dropped a link<\/a> in the Saturday Link Roundup to a local homebuilder website that caught my attention for just how ridiculous the rendered images of their homes are.<\/p>\n

With a little help from the magic of Google Maps’ 45° view, I thought it would be fun to take a look at a few comparisons between what various builders claim their homes will look like sitting finished on their lot and what they actually look like. Note the lush greenery, long drive\/walkways, huge setbacks, tall trees, and large lots shown in all of the renderings versus what the homes look like in reality.<\/p>\n

Without further ado, I present the following home builder renderings vs. reality.<\/p>\n

Lennar Homes<\/h3>\n

Rendering<\/h4>\n

\"Lennar<\/a><\/p>\n

Reality<\/h4>\n

\"Lennar<\/a><\/p>\n

Centex<\/h3>\n

Rendering<\/h4>\n

\"Centex:<\/a><\/p>\n

Reality<\/h4>\n

\"Centex:<\/a><\/p>\n

Bennett Homes<\/h3>\n

Rendering<\/h4>\n

\"Bennett<\/a><\/p>\n

Reality<\/h4>\n

\"Bennett<\/a><\/p>\n

These are just a few random examples I was able to find. The practice is definitely not limited to these three builders. And of course, I’m sure they all cover themselves legally with fine-print disclaimers like this one on the Centex site:<\/p>\n

This rendering is for illustrative purposes only and represents an artist concept of a model of this home and may not represent the home that would be available for purchase at the purchase price shown.<\/p><\/blockquote>\n

Still though, it seems like a highly deceptive practice to me. Of course, misleading advertising seems to be par for the course<\/a> when it comes to home builders, so I’m certainly not surprised.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Lo Ball Jones” dropped a link in the Saturday Link Roundup to a local homebuilder website that caught my attention for just how ridiculous the rendered images of their homes are. With a little help from the magic of Google Maps’ 45° view, I thought it would be fun to take a look at a…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[206],"tags":[131,911,176,910,1030,909,699,620,908],"coauthors":[1158],"class_list":["post-21433","post","type-post","status-publish","format-standard","hentry","category-features","tag-advertising","tag-bennett-homes","tag-builders","tag-centex","tag-homebuilders","tag-lennar-homes","tag-new-construction","tag-photos","tag-rendering"],"yoast_head":"\nFalse Advertising: Home Builder Renderings vs. Reality \u2022 Seattle Bubble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seattlebubble.com\/blog\/2012\/09\/12\/false-advertising-home-builder-renderings-vs-reality\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"False Advertising: Home Builder Renderings vs. Reality \u2022 Seattle Bubble\" \/>\n<meta name=\"twitter:description\" content=\"“Lo Ball Jones” dropped a link in the Saturday Link Roundup to a local homebuilder website that caught my attention for just how ridiculous the rendered images of their homes are. 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