{"id":29162,"date":"2014-07-28T07:14:42","date_gmt":"2014-07-28T14:14:42","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/?p=29162"},"modified":"2014-11-06T11:28:10","modified_gmt":"2014-11-06T19:28:10","slug":"zillow-trulia-love-forever","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2014\/07\/28\/zillow-trulia-love-forever\/","title":{"rendered":"Zillow + Trulia = Love Forever"},"content":{"rendered":"<p>After <a href=\"www.bloomberg.com\/news\/2014-07-24\/zillow-said-to-be-seeking-to-buy-rival-real-estate-site-trulia.html\" title=\"Bloomberg: Zillow Seen Dominating U.S. Home Searches With Trulia\">swirling rumors and speculation last week<\/a>, it is now official: <a href=\"http:\/\/www.marketwatch.com\/story\/zillow-announces-acquisition-of-trulia-for-35-billion-in-stock-2014-07-28-81593418\">Zillow and Trulia announced this morning that they will merge<\/a>.<\/p>\n<p>Trulia shareholders will get 0.444 shares of Zillow stock (<a href=\"https:\/\/www.google.com\/finance?q=NASDAQ%3AZ\" title=\"Z\">Z<\/a>) for every share of Trulia stock (<a href=\"https:\/\/www.google.com\/finance?q=NYSE%3ATRLA\" title=\"TRLA\">TRLA<\/a>), making the deal worth $3.5 billion at today&#8217;s prices.<\/p>\n<p>I&#8217;ve <a href=\"http:\/\/seattlebubble.com\/blog\/2006\/02\/09\/zillow-rific-or-something\/\" title=\"Zillow-rific\u2026 Or Something\">never<\/a> been much of a fan of <a href=\"http:\/\/seattlebubble.com\/blog\/2012\/09\/14\/nonsense-from-trulia-buying-42-cheaper-than-renting\/\" title=\"Nonsense from Trulia: Buying 42% Cheaper than Renting\">either<\/a> company, since they aren&#8217;t really &#8220;disrupting&#8221; or improving the real estate industry so much as they are just leeching off of it. <a href=\"http:\/\/seattlebubble.com\/blog\/2013\/09\/16\/zillow-trulia-still-apathetic-about-data-quality\/\" title=\"Zillow &#038; Trulia Still Apathetic About Data Quality\">Their persistently lousy data<\/a> makes either site a terrible place to try to find a home that is actually for sale, and their business model is basically to be a middle man.<\/p>\n<p>Both of these companies make most of their money by selling advertising and collecting referral fees from real estate agents and mortgage providers. That is, if you can really consider consistent net losses to be &#8220;making money&#8221; at all:<\/p>\n<p><a href=\"http:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2014\/07\/Zillow-Trulia-losses.png\" rel=\"lightbox[29162]\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"662\" src=\"http:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2014\/07\/Zillow-Trulia-losses.png\" alt=\"Zillow-Trulia-losses\" class=\"alignnone size-medium wp-image-29163\" srcset=\"https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2014\/07\/Zillow-Trulia-losses.png 911w, https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2014\/07\/Zillow-Trulia-losses-500x363.png 500w, https:\/\/seattlebubble.com\/blog\/wp-content\/uploads\/2014\/07\/Zillow-Trulia-losses-600x436.png 600w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><\/a><\/p>\n<p>So all in all, it seems like a great match. High fives all around!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After swirling rumors and speculation last week, it is now official: Zillow and Trulia announced this morning that they will merge. Trulia shareholders will get 0.444 shares of Zillow stock (Z) for every share of Trulia stock (TRLA), making the deal worth $3.5 billion at today&#8217;s prices. I&#8217;ve never been much of a fan of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"On the blog: Zillow + Trulia = Love Forever http:\/\/wp.me\/pe2Bv-7Am","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[613,198],"tags":[203,80],"coauthors":[],"class_list":["post-29162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news","category-news","tag-trulia","tag-zillow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zillow + Trulia = Love Forever \u2022 Seattle Bubble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seattlebubble.com\/blog\/2014\/07\/28\/zillow-trulia-love-forever\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Zillow + Trulia = Love Forever \u2022 Seattle Bubble\" \/>\n<meta name=\"twitter:description\" content=\"After swirling rumors and speculation last week, it is now official: Zillow and Trulia announced this morning that they will merge. Trulia shareholders will get 0.444 shares of Zillow stock (Z) for every share of Trulia stock (TRLA), making the deal worth $3.5 billion at today&#8217;s prices. 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