{"id":29502,"date":"2014-09-24T11:18:35","date_gmt":"2014-09-24T18:18:35","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/?p=29502"},"modified":"2016-04-23T14:22:19","modified_gmt":"2016-04-23T21:22:19","slug":"choice-quotes-from-zillow-ceo-spencer-rascoff","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/","title":{"rendered":"Choice Quotes From Zillow CEO Spencer Rascoff"},"content":{"rendered":"<p>If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow&#8217;s customers, you are wrong.<\/p>\n<p>Zillow is a lead generation site. Home buyers and sellers who use Zillow are the &#8220;leads.&#8221; They are not the customer, they are the product that is being sold to real estate agents.<\/p>\n<p>But don&#8217;t take my word for it. Here&#8217;s Zillow CEO Spencer Rascoff describing Zillow&#8217;s purpose and philosophy in his own words:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>Email from Agent today: &quot;I have tried many different lead generation products and none compare to the success I have had with Zillow.&quot;<\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/196995660686434304\">April 30, 2012<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>Email from an agent in Corona CA this morning: &quot;I have NEVER worked with a better lead generating company! Thank You Zillow.&quot;<\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/182513065114353666\">March 21, 2012<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>One <a href=\"https:\/\/twitter.com\/zillow\">@zillow<\/a> Premier Agent in my Seattle neighborhood: 510 leads last 6 months. Holy Cow. I hope he has a transaction coordinator.<\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/304353934745690113\">February 20, 2013<\/a><\/p><\/blockquote>\n<p>This is why Zillow doesn&#8217;t really care about all the expired and missing listings or bad &#8220;Zestimates.&#8221; The only thing that matters is driving more leads to agents.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>Panel of <a href=\"https:\/\/twitter.com\/ZillowforPros\">@ZillowforPros<\/a> Premier Agents at <a href=\"https:\/\/twitter.com\/hashtag\/ZillowSummit?src=hash\">#ZillowSummit<\/a>: a lead on a stale listing is still a good lead. &quot;Here are some other homes&#8230;&quot;<\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/306101617357381632\">February 25, 2013<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>All leads &#8212; whether on contingent, active, or expired &#8212; can be worked. <a href=\"https:\/\/twitter.com\/hashtag\/ZillowSummit?src=hash\">#ZillowSummit<\/a><\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/361900559306981376\">July 29, 2013<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>&quot;Questions about the Zestimate are an opportunity to get the appointment.&quot; <a href=\"https:\/\/twitter.com\/hashtag\/ZillowSummit?src=hash\">#ZillowSummit<\/a><\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/446700248493068291\">March 20, 2014<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p>What about &quot;bad zestimate&quot; issues? Premier Agent: &quot;Anytime my phone rings I&#39;m happy.&quot; <a href=\"https:\/\/twitter.com\/hashtag\/ZillowSummit?src=hash\">#ZillowSummit<\/a><\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/514825924718518272\">September 24, 2014<\/a><\/p><\/blockquote>\n<p>If you think Zillow is or will be &#8220;disruptive&#8221; to the real estate industry, you are, once again, wrong.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\">\n<p><a href=\"https:\/\/twitter.com\/dschorrnyc\">@dschorrnyc<\/a> Real estate always will be (and should be) a professionally-assisted transaction. <a href=\"http:\/\/t.co\/1Z8NGqHW\">http:\/\/t.co\/1Z8NGqHW<\/a><\/p>\n<p>&mdash; Spencer Rascoff (@spencerrascoff) <a href=\"https:\/\/twitter.com\/spencerrascoff\/status\/276010808612380673\">December 4, 2012<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow&#8217;s customers, you are wrong.<\/p>\n<p>Zillow is a lead generation site. Home buyers and sellers who use Zillow are the &#8220;leads.&#8221; They are not the customer, they are the product that is being sold to real estate agents.<\/p>\n<p>But don&#8217;t take my word for it. Here&#8217;s Zillow CEO Spencer Rascoff describing Zillow&#8217;s purpose and philosophy in his own words&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"On the blog: Choice Quotes From Zillow CEO Spencer Rascoff http:\/\/wp.me\/pe2Bv-7FQ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[206],"tags":[984,1062,1061,575,80],"coauthors":[],"class_list":["post-29502","post","type-post","status-publish","format-standard","hentry","category-features","tag-data-quality","tag-leads","tag-rascoff","tag-twitter","tag-zillow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choice Quotes From Zillow CEO Spencer Rascoff \u2022 Seattle Bubble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Choice Quotes From Zillow CEO Spencer Rascoff \u2022 Seattle Bubble\" \/>\n<meta name=\"twitter:description\" content=\"If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow&#039;s customers, you are wrong.  Zillow is a lead generation site. Home buyers and sellers who use Zillow are the &quot;leads.&quot; They are not the customer, they are the product that is being sold to real estate agents.  But don&#039;t take my word for it. Here&#039;s Zillow CEO Spencer Rascoff describing Zillow&#039;s purpose and philosophy in his own words...\" \/>\n<meta name=\"twitter:creator\" content=\"@The_Tim\" \/>\n<meta name=\"twitter:site\" content=\"@SeattleBubble\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Tim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/\",\"url\":\"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/\",\"name\":\"Choice Quotes From Zillow CEO Spencer Rascoff \u2022 Seattle Bubble\",\"isPartOf\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/#website\"},\"datePublished\":\"2014-09-24T18:18:35+00:00\",\"dateModified\":\"2016-04-23T21:22:19+00:00\",\"author\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/7de7c0dd14bee1a2c67f7ce86bc4505f\"},\"breadcrumb\":{\"@id\":\"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/2014\/09\/24\/choice-quotes-from-zillow-ceo-spencer-rascoff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seattlebubble.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Choice Quotes From Zillow CEO Spencer Rascoff\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/#website\",\"url\":\"https:\/\/seattlebubble.com\/blog\/\",\"name\":\"Seattle Bubble\",\"description\":\"local\u00a0real\u00a0estate\u00a0news, statistics,\u00a0and\u00a0commentary without\u00a0the\u00a0sales\u00a0spin.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seattlebubble.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/7de7c0dd14bee1a2c67f7ce86bc4505f\",\"name\":\"The Tim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seattlebubble.com\/blog\/#\/schema\/person\/image\/37756956c11dcc50d2559761ffa5ee70\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/19e5770990a1681615608091b2de571b10c3e03bbac7d07bb2ae15297ee72fbc?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/19e5770990a1681615608091b2de571b10c3e03bbac7d07bb2ae15297ee72fbc?s=96&d=retro&r=g\",\"caption\":\"The Tim\"},\"description\":\"Tim Ellis is the founder of Seattle Bubble. 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