{"id":30285,"date":"2015-02-17T09:29:52","date_gmt":"2015-02-17T17:29:52","guid":{"rendered":"http:\/\/seattlebubble.com\/blog\/?p=30285"},"modified":"2015-02-18T13:15:25","modified_gmt":"2015-02-18T21:15:25","slug":"zillow-trulia-merger-to-complete-today","status":"publish","type":"post","link":"https:\/\/seattlebubble.com\/blog\/2015\/02\/17\/zillow-trulia-merger-to-complete-today\/","title":{"rendered":"Zillow \/ Trulia Merger to Complete Today"},"content":{"rendered":"
\"The
The Tim’s parody Zillow-Trulia mashup logo<\/figcaption><\/figure>\n

Today’s the big day for Zillow and Trulia, as they complete their big merger. John Cook over at GeekWire has a good write-up: Here is Zillow\u2019s big concern as it prepares to gobble up rival Trulia<\/a><\/p>\n

One of the biggest concerns facing Zillow is whether it can properly integrate its long-time rival.<\/p>\n

Trulia is a large and complex publicly-traded company, with more than 1,100 employees, 125 multiple listing services partners and monthly visitors that top 55 million.<\/p>\n

Competently digesting San Francisco-based Trulia \u2014 which will operate as an independent brand \u2014 will not be an easy task. The integration may take longer that anticipated, and some key Trulia staffers may leave during the process. The deal also may serve as a distraction to Zillow\u2019s historic growth.
\n…
\nAcquisitions of this size have been known to derail the acquiring company, disrupting the culture and sending the merged entity into a tailspin. (Remember the outcome of AOL-Time Warner).<\/p>\n

In other words, they are a big risk.<\/p><\/blockquote>\n

I don’t really have anything more to say on the matter than what I said when the merger was initially announced in July<\/a>. Combining two money-losing, “high growth” real estate advertising platforms chock-full of lousy data<\/a> under the leadership of a CEO with a publicly-stated interest in bad data<\/a> is noteworthy because of the large sums of money involved, but it will matter very little to you, the real estate consumer<\/del> lead.<\/p>\n

\n

All leads — whether on contingent, active, or expired — can be worked. #ZillowSummit<\/a><\/p>\n

— Spencer Rascoff (@spencerrascoff) July 29, 2013<\/a><\/p><\/blockquote>\n