Posted by: The Tim

Tim Ellis is the founder of Seattle Bubble. His background in engineering and computer / internet technology, a fondness of data-based analysis of problems, and an addiction to spreadsheets all influence his perspective on the Seattle-area real estate market.

19 responses to “Localism: Still a Wasteland | KOMO: We Want Some of that Action”

  1. Kary L. Krismer

    The P-I was also seeking local bloggers a few months ago. I don’t think much ever came of that, but there may be a Bellevue blog.

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  2. softwarengineer

    RE: Kary L. Krismer @ 1

    I’ve seen these websites disappear as fast as they’re created too, when its mostly the townhall type meeting populist bubble heads controling the blogs, they don’t last long :-)

    Other MSM websites simply don’t allow general blogging [or have a coporate lapdog moderator block general freedom of speech; same thing]….LOL

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  3. ray pepper

    So many blogs so little time. Some have great pictures but unfortunately bring nothing new to the table in the form of real estate and VALUE to the consumer. This local one by an Agent is nice but in the end its 6% down the drain.

    My favorite was the Open House News Tribune Blog. I was bashed incessantly by Agents and their families. It was very therapeutic and unfortunately it went the way of the “Wild Ass.”

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  4. Justin Louie

    I certainly don’t begrudge them the chance to try to make money, but I still don’t see what they’re offering that local blogs are not… KOMO says they’re not attempting to compete with these sites, but in reality I doubt there are really two separate markets in the neighborhood blogging scene—one for authentic, community-driven blogs, and another for template-ized, corporate profit vehicles.

    These guys come and go not because they don’t understand what matters. They’ve probably staffed 1-2 people, maybe less, controlling and monitoring these new blogs. The space is massive and the content generated is too weak. Sure you have dedicated contributors, but they’re just doing a job.

    It’s the people who truly care about the community, who simply want to give back succeed the most. myballard, westseattle, issaquahundressed… these community blogs all exist because someone cares. The content is king, the advertisement is a following.

    If Komo can realize, advertising isn’t the important portion and focus on generating quality content, I think they can do well.

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  5. Courtney

    Well I obviously like Localism as you know – it has been around longer than the last year, but the relaunch was about a year ago. I do get a lot of inquiries about my posts there and I especially like to promote various local businesses on the site.

    I have seen the KOMO commercials about their blogs and have already had about 15 sales calls from them trying to get sponsorships from me and my agents. It is annoying. I think I will stick with Localism:)

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  6. Anon.

    Here’s a good blog post on how lame the KOMO blogs are (mercer island blogger.)

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  7. Fred

    What’s wrong with the dozens of neighborhood blogs that already exist? They are typically run by passionate people really care about what is happening in a “hyper local” area. See for example.

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  8. wreckingbull

    RE: Fred @ 7

    What’s wrong with the dozens of neighborhood blogs that already exist?

    They don’t bring in advertising revenue for an increasingly irrelevant KOMO.

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  9. Rhonda Porter

    RE: Courtney @ 5 – Courtney, I would just be mindful that whenever you write or submit content (photos, etc) to a blog that you don’t own…you have potential to lose control over your product.

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  10. David Losh

    RE: Courtney @ 5

    You have a nice web site and exactly how I think a front page should look.

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  11. David Losh

    RE: Rhonda Porter @ 9

    I’m so sorry. I sent Jillyanne an e-mail because that was a shock. You on the other hand may be able to benefit more because your business deals directly for consumers.
    Best of Luck.

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  12. mikal


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  13. Troy McGuire

    Agreed. As you know it’s all about the content. We’ll see where it goes…

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  14. Sharyn

    Mr. McGuire – At least two established local community news websites have checked with some of the businesses that are shown on a few of your new sites as purported sponsors and have been told that those businesses did not buy advertising with you. Here is one publicly posted mention of this:
    This seems to coincide with the observation on the Mercer Island blog mentioned above that at least one of the businesses allegedly sponsoring your MI page is defunct. Why are you pretending to have “sponsors” that you don’t have? If you claim to be simply offering free advertising space till you sell some, isn’t it unethical to imply – which “sponsor” does – that these businesses are supporting/endorsing you? Why were your salespeople, by multiple accounts (including one in this comment string), hounding local businesspeople to buy ads less than one week after launch, without growing an audience and proving your value first?

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