Aubrey Cohen comes at us today with a frank and sometimes amusing look at real estate agents’ habit of massaging the English language to attempt to make their listings stand out in an increasingly larger sea of properties for sale. Of special note in today’s article is the copious quoting of local agent Ira [...]
Entries Tagged as 'truth in advertising'
“New levels of creativity” in listings
November 21st, 2007 · 50 Comments
Categories: News
Tags: advertising, Cohen, propaganda, Seattle_PI, truth in advertising
Newspaper Earnings Sink with Housing Market
July 20th, 2007 · 26 Comments
Some of you may recall the Rhodes / Gardner real estate Q & A a few months ago in which the following question was asked by a Seattle Bubble reader:
I can’t help but notice that the Times’ take on local real-estate prices is often excessively optimistic. For example, during the last NWMLS report, we saw [...]
Categories: Uncategorized
Tags: advertising, Seattle_PI, Seattle_Times, truth in advertising
Condo Shoppers Lie Low
February 6th, 2007 · 40 Comments
This article appeared on the front page of the Puget Sound Business Journal early this month. While typically not read by the general public, “Biz Journals” are widely circulated throughout the business community. Local businesses use the publication to keep tabs on their customers and competitors and to stay abreast of local business news.
I’ve posted [...]
Categories: Uncategorized
Tags: Boeing, Business Journal, condos, job_growth, Microsoft, predictions, truth in advertising
