If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow’s customers, you are wrong.
Zillow is a lead generation site. Home buyers and sellers who use Zillow are the “leads.” They are not the customer, they are the product that is being sold to real estate agents.
But don’t take my word for it. Here’s Zillow CEO Spencer Rascoff describing Zillow’s purpose and philosophy in his own words…
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Totally unbiased commentary about "homebuyer regrets" from RE Booster Tom Kelly http://t.co/joSixCRiB9 (reader tip) -> Local real estate huckster Mike Mastro, on the lam in France, freed by the French government: http://t.co/qNzJoVLPdk via @seattletimes -> "7-story apartment project will revitalize Seattle's Japantown" http://t.co/Hagdb2Slpd via @PSBJ -> "Luxury condos at once-troubled Bellevue Towers finally nearing a […]
"THE LONG WAIT: For many homeowners, mortgage relief can't come fast enough" http://t.co/5C3j1tYEfE via @PSBJ -> Polygon Northwest of Bellevue to take over the Everett Riverfront property by early July http://t.co/0xgdlKdGSW via @EverettHerald -> "Wells Fargo Center in downtown Seattle sold for $390M" http://t.co/eUmskdgucL via @PSBJ ->
"China’s wealthy paying cash for Eastside luxury homes" http://t.co/XoFiIAk5X2 via @seattletimes -> "Nowhere is suburbanization of poverty more evident than in South King County…" http://t.co/gL4azWoiaK All the foreclosures make sense. -> "Transit-oriented development gaining speed in Puget Sound area" http://t.co/mVqwKfJU7H via @PSBJ -> "Price tag of Bellevue Collection’s expansion will exceed 2012’s top real estate […]
The Mastro drama continues… "Seized Mastro jewelry valued at $3 million" http://t.co/vK3CMxNbrX via @seattletimes ->
NAR: "It’s time for 20- and 30-somethings to move out of their parent’s basement." BUY A HOME, YOU SLACKERS! http://t.co/KA0GfcTZiX -> "Former Mastro property in Redmond sells for $3.5 million" http://t.co/k9IWWZC7IW via @PSBJ -> .@The_Tim was on @KIRO7Seattle this week talking about the volatile condo market. Clip: http://t.co/frcFk6TEzF -> Is an increasing level of homeownership […]