from the horses mouth: Moody's admits to peer-pressure
No need to speculate as to why the ratings agencies were so lax in their credit ratings. Moody's flat out admits that they succumb to pressure to give good ratings to avoid going out of business (i.e. allowing a competing agency to get all the business by offering a better rating).
http://www.guardian.co.uk/feedarticle?id=7290485
the largest problem for ratings agencies remains the competition created between them by banks that are searching for the most favorable ratings on deals they issue.
This pressure can mean that rating agencies are under pressure to lower their ratings standards, or possibly go out of business, Kimball added. "It's a very big problem," he said.
http://www.guardian.co.uk/feedarticle?id=7290485
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