“Lo Ball Jones” dropped a link in the Saturday Link Roundup to a local homebuilder website that caught my attention for just how ridiculous the rendered images of their homes are.
With a little help from the magic of Google Maps’ 45° view, I thought it would be fun to take a look at a few comparisons between what various builders claim their homes will look like sitting finished on their lot and what they actually look like. Note the lush greenery, long drive/walkways, huge setbacks, tall trees, and large lots shown in all of the renderings versus what the homes look like in reality.
Without further ado, I present the following home builder renderings vs. reality.
Lennar Homes
Rendering
Reality
Centex
Rendering
Reality
Bennett Homes
Rendering
Reality
These are just a few random examples I was able to find. The practice is definitely not limited to these three builders. And of course, I’m sure they all cover themselves legally with fine-print disclaimers like this one on the Centex site:
This rendering is for illustrative purposes only and represents an artist concept of a model of this home and may not represent the home that would be available for purchase at the purchase price shown.
Still though, it seems like a highly deceptive practice to me. Of course, misleading advertising seems to be par for the course when it comes to home builders, so I’m certainly not surprised.