Seattle Bubble

Illustration: James McFarlane
Click to enlarge

Question: How many of the Seattle-area’s much-vaunted Boeing jobs will fail to materialize with the collapse of a $2.2 billion order?

Question: Are predictions about Microsoft job growth perhaps just as “overly aggressive” as Vista sales forecasts (according to CEO Steve Ballmer)?

Just curious.

This article appeared on the front page of the Puget Sound Business Journal early this month. While typically not read by the general public, “Biz Journals” are widely circulated throughout the business community. Local businesses use the publication to keep tabs on their customers and competitors and to stay abreast of local business news.

I’ve posted the entire article with permission as it’s currently only available to subscribers of the Journal. Enjoy!

Puget Sound Business Journal
February 2, 2007
by Justin Matlick

Walk into the “Trio” condominium project’s Belltown showroom, and it looks like many other glitzy condominium projects rising in downtown Seattle. Many of Trio’s units, when they’re completed this fall, will feature bamboo floors and faux-granite countertops. Tenants will share a roof deck just a block from the new Olympic Sculpture Park.

But there’s one key difference between Trio and some other recent projects: It isn’t selling.

With a median price of $405,000, the project opened for presales in December 2005 and, as of Jan. 7, had sold just 28 of its 116 units, according to the Fat Report, a monthly newsletter that chronicles local condo sales.

Trio is among a growing number of struggling condo projects in Seattle. A downtown Seattle high-rise project at Fifth Avenue and Madison Street has sold about 52 of its 126 unfinished condominiums since September 2006 [sic]. Lumen, a 94-unit project in Seattle’s Lower Queen Anne neighborhood, started selling in June 2005, and roughly a third of its units are still up for grabs. In Ballard, a project dubbed Hjarta, which started presales in October, had sold seven of 79 units as of Jan. 7, according to the Fat Report.

The stagnant sales could pick up once the projects are completed, and don’t mean Seattle has been dragged into the condo tailspin now affecting markets in Las Vegas, Boston and other cities — some recent local projects have sold out within days. Still, many local developers and real estate watchers agree that Seattle’s condominium market is decelerating for the first time in years.

The reason: With thousands of local condos slated to go up in the next few years, buyers believe the recent period of rapid price appreciation is disappearing, and it’s taking away the buy-now urgency that fueled the local boom with it.

“Buyers have a lot more to choose from and are playing a bit of a waiting game,” said Mark Schuster, president and chief executive officer of the Schuster Group Inc., a Seattle-based real estate development company.

Nationwide, the condominium outlook is bleak in cities such as Washington, D.C., where a rush to build left the market oversaturated. In the fourth quarter of last year, developers in the Washington metro area switched roughly 5,900 projected condos into rental apartments, while plans for another 2,500 new condominiums were shelved, according to Delta Associates, a research firm based in Alexandria, Va.

While the Puget Sound region’s housing market is slowing — in King, Pierce and Snohomish counties, the Northwest Multiple Listing Service has reported falling home sales and rising inventories since last summer — none of the real estate professionals contacted for this story were aware of any local projects being canceled or postponed, and most economists agree that the local market is well-insulated against a dramatic decline.

According to Dick Conway, co-publisher of the Puget Sound Economic Forecaster newsletter and Web site, the ongoing Boeing boom, a Microsoft hiring spree and strong demand for the region’s exports from Asia set the stage for an ongoing population inmigration that should keep housing demand steady.

“We have very strong fundamental demand for housing because of population growth,” Conway said.

The critical question facing local condo buyers: whether supply will outstrip that demand. While it’s nearly impossible to predict how many condos are too many, it’s apparent that the region’s developers remain in the throes of a condo-building spree.

Developers in King, Pierce and Snohomish counties filed permits to build 8,300 units of multifamily housing, including apartments, condominiums and townhomes, in 2005, according to Conway. That number rose to 11,200 last year.

Meanwhile, developers are converting apartments into condos at a rapid clip. Roughly 7,000 apartments were transformed into condominiums in 2006, or were scheduled to hit the market soon, according to Dupre + Scott Apartment Advisors in Seattle.

The bevy of new projects “has probably put a little rain on the sales parade,” said Lin Shih, a Seattle real estate agent who specializes in condos at Coldwell Banker Bain. “Buyers think that, with all these new developments coming up, they can be picky.”

Another factor: a widespread belief that the days of rapid price gains are over. “When the market was hot, people knew they were buying today for ready-made appreciation,” said Brett Frosaker, owner of Columbia Real Estate in Seattle and publisher of the Fat Report. “Now they’re starting to wonder if today’s condos are listing at tomorrow’s prices.”

According to Frosaker, a project’s sales typically accelerate once it is completed, in part because buyers feel more comfortable seeing the actual units instead of showroom mock-ups.

Nonetheless, some projects have sold rapidly in the presale phase, especially lower-priced developments targeted at first-time buyers. The 251-unit Moda project in Belltown, for instance, came on the market for presales last summer and sold out within days, according to Frosaker. Many of Moda’s condos were small units priced under $300,000.

Looking ahead, Frosaker believes this summer could be a ripe time for condo buyers to get good deals, especially as the bigger projects get closer to completion and their developers feel a greater sense of urgency to fill them up.

“With all these projects fighting tooth and nail,” Frosaker said, “summer might turn into a great buying opportunity.” Schuster believes demand will remain strong enough to support current price levels. “I don’t see price drops being part of the equation even if there were a significant slowdown,” he said.

What do you think? Pretty objective, no? Why aren’t we getting this “fair and balanced” type of reporting from most of our friends over at the Times or PI?

What makes this article unbiased in regards to residential real estate is the fact that 100% of its advertising is B2B related.

From my own personal experience, the B2B world (especially in the business networking community) have little use for the B2C crowd (i.e. real estate clerks and mortgage brokers). Since B2C types are usually dealing exclusively with consumers, it can be difficult for them to provide B2B referrals, and, worse yet, they often attempt to solicit business from their fellow networking partners.

Newspapers such as the Seattle PI and Times are co-conspirators to the REIC as they rely heavily on residential real estate advertising for their revenues, often leading them to distort the truth.

(Justin Matlick, Puget Sound Business Journal, 02-02-2007)

This is the last post in this impromptu series. There were just so many articles out there full of “expert” quotes and predictions about the Puget Sound’s economic outlook for 2007. Here are three more articles that discuss the interaction of the local housing market with the greater local economic picture. Surprisingly, the housing affordability elephant in the room is actually not completely ignored:

The Good Ride Continues in 2007
Because of relatively high rates of in-migration and household formation, the regional housing market will continue to do better than its national counterpart in 2007 and 2008.

Dick Conway, (Washington CEO)

2007: A Sound economic picture
The one sector no one sees much of a lift from is housing, either in new-home construction or resale activity and prices. Pedersen says in-migration and employment growth are counterbalanced by the deterioration of affordability.

Bill Virgin, (Seattle P-I)

Area’s solid economy vulnerable to cracks showing up elsewhere
So even if the local real-estate market holds up better than its national counterpart, “if the U.S. housing market pulls the country into a recession, then we have a problem,” Conway said.

Drew DeSilver, (Seattle Times)

I’m keeping this post short because I’ve said about all I feel like saying on the topic for now. We’ll see how things pan out.

In addition to the standard E. Rhodes fluff piece that Synthetik posted about on Sunday, there were a couple other articles posted over the weekend that conveyed a general sense of optimism about Seattle’s housing market in the coming year. Here are a few choice quotes from Mike Benbow’s article in the Everett Herald titled Smiling at the slump:

David Toyer was having Christmas dinner with relatives when one asked him how he felt about the housing market.

Toyer, a vice president for Barclays Northwest, a major developer in Snohomish County, gets that a lot.

Most people expect him to be down in the dumps, or at least very concerned. That, he said, is because they’ve been listening to national newscasts about areas of the country where home prices have dropped like a rock or sales have plummeted due to overbuilding.

Indeed, The Associated Press named the rocky housing market the top business-related story of 2006 because of worries that it could push the nation into a recession.

Trouble is, the housing market in the Northwest in general and Snohomish County in specific did well this year and is expected to continue to be strong in 2007.
…
Toyer is very positive about the housing market for 2007, partly because he’s seen the numbers in a study recently conducted for his firm by New Home Trends, a consulting firm in Mill Creek.

“There’s no reason to think we will not have a very healthy housing market,” he said. “We’ve got some things here that are different than everywhere else.”

One of the unique elements, he said, is a state Growth Management Act that forces developers to build close to cities or within them, a law that is gradually reducing the amount of available land.

Toyer also noted that with hiring at Microsoft, Boeing and many other businesses large and small, most analysts are predicting a good economy in the Seattle area in 2007.

That’s attracting people looking for work, and many would like to buy a house, he said.

Mr. Benbow goes to town, throwing all the classic arguments out there. We’ve got “Seattle is special,” “we’re running out of land,” and of course the ever-popular “Boeing and Microsoft will save us,” all in just the first few paragraphs! Never mind the uncomfortable fact that affordability continues to drop like a rock, and there is no evidence that all of these new jobs are paying any better than existing ones. Methinks Mr. Benbow’s article is heavy on claims, but light on supporting evidence or critical examination, as usual.

Justin Matlick takes a more balanced look at Washington’s situation in the Puget Sound Business Journal’s general state economic outlook for 2007, but the high point of the article is the clever illustration that so delightfully epitomizes the unwavering hope of local housing optimists.

Illustration: James McFarlane
Click to enlarge

With the national economy expected to continue decelerating in 2007, how will Washington state fare?

First, the big worry: housing. Economists generally agree that the state’s housing market will continue to slow throughout 2007, especially in the Puget Sound region, and a precipitous decline could drag down consumer spending, slow the construction industry and dampen economic growth.

On the bright side, the state’s economy is poised to continue growing even as housing slows. Around Puget Sound, a strong international economy will continue fueling demand for key Washington exports such as Boeing airplanes and Microsoft software. Outside the region, economists expect the economy to continue expanding, albeit at a more moderate pace.
…
While the national housing slowdown has finally hit Washington — in King, Pierce and Snohomish counties, the Northwest Multiple Listing Service has reported falling home sales, rising inventories, and slowing home-price appreciation throughout the second half of 2006 — homes in core Puget Sound areas are still logging double-digit price appreciation.

[Union Bank of California senior economist Keitaro] Matsuda said this indicates that the housing market in the Puget Sound region and throughout the state is a long way from hitting bottom.

I don’t know anyone who has claimed that the housing market around here is “hitting bottom,” so I don’t really know what point Mr. Matlick was trying to make with that statement. Moving on…

“It will still take a while before things start to really slow down,” Matsuda said.

While Matsuda could not guess exactly how far housing will fall, he did say that it’s now clear the national housing expansion has been founded on solid economics, and has not been the bubble many feared.

“If it was a bubble, the markets that experienced the strongest appreciation should also experience the largest price drops, and that hasn’t happened,” Matsuda said.

Whoa, hold on a minute there. How is anything “clear” at this point? If anything is clear, it’s that the national housing expansion was not “founded on solid economics,” because nationwide housing statistics are moving in reverse. Furthermore, Matsuda seems to believe that “hasn’t happened,” means the same thing as “won’t happen,” which is something I happen to disagree with.

For Washington, this means any declines will likely be more moderate than severe, especially since the rest of the state’s economy will likely continue growing at a healthy pace, according to Matsuda and [local economist Dick] Conway.

So really, the primary argument for optimism comes back to… Microsoft and Boeing. I realize that both of these companies are doing well right now, and I certainly hope it continues to be the case. However, I truly do not believe that the recent positive performance of two companies is enough to hold up our entire region’s economy.

I’m not calling for a huge pile of doom and gloom for the Seattle area, but unless the vast majority of the area’s new jobs are paying $80k or more, I think that 2007 will see the start of price contractions in Seattle. I think the unaffordability ceiling has been reached.

What about you? Are you generally optimistic about 2007 for the Seattle area housing market? Do you buy the arguments that we’re special and will continue to see price gains while more and more cities across the nation experience price declines?

Stay tuned in the next week or so for a more detailed post dedicated to my personal 2007 guesses. Let’s keep the comments in this thread focused on these two articles and more general local economic impressions.

(Mike Benbow, Everett Herald, 12.31.2006)
(Justin Matlick, Puget Sound Business Journal, 12.29.2006)