Seattle Bubble

News & discussion about real estate & the housing bubble in the Seattle area.

Seattle Bubble - News & discussion about real estate & the housing bubble in the Seattle area.

Entries Tagged as 'sellers'

How-To Sell Your Home: Deep Clean to Make Your House Shine

By The Tim on June 15th, 2009 at 1:39 PM · 24 Comments

A few weeks ago we kicked off a new series: How-To: Sell Your Home in a Down Market with an overview of the important factors that home sellers must address if they want to succeed in selling their homes in today’s market:

  1. Pricing
  2. Marketing
  3. Cleaning
  4. Extras

Rather than tackling these in the above order of priority, we’re going to hit them in chronological order. Therefore, today we’re going to take a closer look at the first thing you should do when you decide you are serious about selling your house: cleaning.

If you really want to sell your house, you’re going to have to do a lot more than just vacuum the floors and dust the shelves. A proper pre-sale cleaning is a thorough deep-clean of the inside and outside.

Here’s a good starting checklist for your pre-sale cleaning:

  • Steam-clean the carpets and/or buff/shine the hardwood floors.
  • Take everything off the walls and wash them.
  • If it’s been more than a few years since the interior has been painted or if you have any walls that are “bold” colors, put on a fresh coat of paint in a neutral color.
  • Pressure-wash the roof (edit: use caution or another method if your roof is asphalt shingles).
  • Put on a fresh coat of exterior paint or pressure-wash the siding.
  • Manicure the landscaping: pull the weeds, mow the lawn, prune the bushes & trees, kill anything growing in your driveway or sidewalks, put down some fresh mulch around the bushes and flowers.
  • Clean every window, inside and out.
  • Clean out the gutters.
  • Thoroughly clean inside and out any appliances that stay (oven, fridge, etc.)
  • Take down and wash any light fixtures with dust / dead bug buildup.
  • De-clutter and simplify every room.

You can do these things yourself, or hire a professional. Either way you will probably be spending between a few hundred and a few thousand dollars, but by presenting a high-quality product you will be reducing the buyer’s ability (and desire) to negotiate a lower price.

Pay special attention to maximizing your “curb appeal” through pre-sale cleaning. The first impression your house makes on the potential buyer will set the mood for their entire viewing. You want a house that says “you would be proud to live here” from the moment they drive up.

It is also impossible to over-stress the importance of de-cluttering. A lot has been made recently of “home staging” to improve a home’s chances of selling. Paying a professional home stager is the easiest way to de-clutter your home, but you can accomplish much of the same results by doing a few simple things on your own:

  • Take down all personal decorations: family photos, etc.
  • Eliminate any furniture that looks old or “eclectic”
  • Sparsely furnish each room, making sure that all furniture and decor fits the overall “feel”

If you’re the DIY type, the best way to prepare the interior of your house may be to go through the house one room at a time and completely empty the room, clean the floors, paint the walls, then “stage” it per the suggestions above.

The end result of a thorough inside and out deep-cleaning will be a house that looks great in pictures, and makes potential buyers say “wow” when they see it in person. If you truly want to get the best price possible for your home, do not put it on the market until you have achieved the “wow factor.”

How-To: Sell Your Home in a Down Market

→ 24 CommentsCategories: Features
Tags: , , , , ,

How-To: Sell Your Home in a Down Market

By The Tim on May 21st, 2009 at 1:12 PM · 122 Comments

We spend a lot of time on here with posts directed toward helping home buyers to do their research and make smart decisions, but the housing market is made up of buyers and sellers, so let’s turn our attention toward home sellers.

Just a few short years ago, the home-selling process went something like this:

  1. Put your home on the market in any condition.
  2. Receive multiple offers within a month for 10-20% over asking price.
  3. Profit!

Sadly for you (the home seller), it’s not quite that easy any more. Average days on market for sold homes has gone from the mid-30s at the height of the bubble to the upper 80s today. Meanwhile, thousands of homes continue to sit on the market month after month, as the average time on market for unsold homes has climbed to nearly four months.

If your home is one of those that are sitting on the market unsold, or if you’re thinking about putting your house on the market, don’t just sit on your hands and hope that buyers will want to buy your home. The housing market is a competition, and you need to be proactive to grab the attention of a buyer pool that is much smaller than it was during the bubble.

In order of priority, here are the things you need to focus on and get right when you put your house on the market:

  1. Pricing
  2. Marketing
  3. Cleaning
  4. Extras

The first three are critical, and make up the absolute minimum requirements for what any home seller should do if they really want to sell their home for a fair market price. Unfortunately, many sellers only tackle #2 (i.e. – list it on the MLS), and then wonder why their home isn’t selling.

We will go into each of these points in detail with dedicated posts in the coming weeks, giving sellers the tools they need to appropriately price, market, and clean their homes to attract a buyer.

For today, I’d like to hear from anyone who has recently been successful at selling a home. What tips do you have for sellers that are watching their home sit on the market for months? What should a potential seller do before they list their home?

How-To: Sell Your Home in a Down Market

→ 122 CommentsCategories: Features
Tags: , , ,

Seattle Times: “Sellers are Growing Desperate”

By The Tim on October 2nd, 2008 at 10:37 AM · 64 Comments

An article in today’s Seattle Times goes nicely with Mr. Cohen’s article in the P-I a couple days ago.

More sellers are growing desperate as homebuying stalls locally

I especially like the first part of the subtitle text (emphasis mine):

The Puget Sound area housing market, supposedly immune to the forces pulling down others across the country, is seeing more inventory, fewer sales and falling prices, and that’s stressing out Seattle-area sellers — particularly those who need to sell quickly to avert foreclosure or move out of town. Instead of taking advantage, buyers are sitting on the sidelines.

Guess who didn’t write this article. If you guessed Elizabeth Rhodes, #1 Local Housing Cheerleader, you win. Anyway, here are some interesting excerpts:

The Seattle-area housing market, once touted as bulletproof against the forces that were pulling down other markets across the country, is now stressing out sellers, who are seeing inventories rise, sales fall and prices drop. Many are shellshocked — particularly those needing to move out of town or trying to forestall foreclosure.

I wonder why they would be “shellshocked.” Maybe because this very paper was loudly proclaiming Seattle’s immunity to the housing bust to anyone who would listen? Anybody remember this gem from a big front page story in the Times back in September 2006?

Princeton economist Paul Krugman, writing in The New York Times, said: “The long-feared housing bust has arrived.”

Nationally speaking, anyway.

If history is any indication, King County may escape it, according to a Seattle Times analysis of single-family-home prices. It shows that appreciation rates have risen and fallen, sometimes precipitously.

But not once since 1985 — through recession years, interest-rate spikes, wars and employment downturns — has the countywide median price of a single-family home fallen, although it’s come close.

Also note the subtitle on the graphic:

Prices are dropping in some cities around the country, but local economists don’t expect that to happen here.

Anyway, back to today’s article:

As recently as last year, buyers were paying above list price and sometimes even waiving home inspections to come out the winner in multiple-offer situations. Now they seem content to wait for … what exactly? Prices to drop even further? Superior mortgages? Clarification of the Wall Street crisis? The election?

Don’t you just love the condescending, almost mocking tone?

As the asking price on their Shorewood house keeps falling, the financial and emotional burdens keep mounting for Dave and Kim Mantel, who take ownership next month of a new house in Tucson, where they plan to retire.

“When we made our decision last December to go ahead and start the Tucson construction, we couldn’t have envisioned having this much trouble selling our house,” Dave Mantel said. “We knew the nationwide market was having trouble but Seattle seemed immune. We just couldn’t have picked much worse timing.”

The house in Shorewood, which is between West Seattle and Burien, has a panoramic view of Puget Sound and the Olympics. The Mantels put it on the market in April after a remodel. They’ve lowered the asking price four times — the last a $50,000 drop to $799,000 — but have yet to receive a firm offer.

On the one hand, I feel bad for people like this family that bought the line they were being fed by the likes of the Times and other rosy news outlets. On the other hand, when you’re spending close to a million dollars on something, you have at least a little responsibility to do some due diligence. Folks like this family and others that “need to sell” that bought into the hype are getting burned if they overpaid for their homes. I guess I’d have more sympathy if nobody saw the present situation coming, and today’s market came out of left field totally unexpected.

(Stuart Eskenazi, Seattle Times, 10.02.2008)

→ 64 CommentsCategories: News
Tags: , , , ,