Fair warning, this post doesn’t have anything to do with Seattle real estate, it’s just a random rant tangentially related to the work I do on this site.
Dear marketers,
Congratulations. You’ve located a popular, well-read site with frequently updated content and an engaged user base. Unfortunately, while you have demonstrated a basic proficiency in reading a list of popular blogs you found somewhere online, you seem to be incapable of basic reading comprehension. Allow me to explain, using short sentences and small words.
This is a site about real estate. We write about the Seattle area. That is all we do. This means that no matter how great they may be, neither I nor my readers are interested in your products, services, or accomplishments if they are not related to real estate in the Seattle area.
Based on the breathless press releases you incessantly email me—about two a week, usually addressed to “Whom It May Concern,” “FOR IMMEDIATE RELEASE,” or “Editor,” but occasionally “Tim,” as if we’ve been pals for years—I can tell that you are clearly very excited about the company you’re pimping. Great. Good for you. Here’s the thing, though. I do not care.
In what universe is it a good marketing strategy to email the editor of a Seattle real estate news site your press release about idiotic adult onesies, a coffee exhibition, a Houston homebuilder, a spay/neuter clinic, or a comic book art show? How did you think that was going to work?
In closing, I would like to specifically shame the last twenty-five lame press releases I have received.
- HOMETEAM PEST DEFENSE RECEIVES THE RENOWNED “PARTNERS OF CHOICE” AWARD FROM DAVID WEEKLEY HOMES
- News from David Weekley Homes and Boise Cascade
- Temporary Museum for New Design 2013
- UW undergrad company ft. Jon Brockman — “Swagga Suit”
- Coffee Fest First Time Attendee program announced
- Courage Campaign Applauds Brown, Calls Homeowners Bill Rights A Major Victory
- ONCE ENERGY INEFFICIENT, 100-YEAR-OLD PLACENTIA FARMHOUSE, NOW A SHELTER FOR THE HOMELESS, IS HAILED AS A MODEL OF ENVIRONMENTAL SUSTAINABILITY
- DAVID WEEKLEY HOMES CELEBRATES 70,000TH CLOSING
- Mindy becomes the 75,000th cat altered by Lynnwood spay/neuter clinic!
- RAYGUNS & ROBOTS! a Tribute to Classic Science Fiction
- UW undergrad company ft. Jon Brockman — “Swagga Suit”
- UpNext Maps for iPhone
- Luxurious Tuscan villa for auction from Williams & Williams in Barga, Italy
- DAVID WEEKLEY HOMES NAMED ONE OF THE LARGEST PRIVATE HOME BUILDERS IN AMERICA!
- Cross District Three-Day Starets Tomorrow!
- Bored To Death Creators kick off WebVisions Wed
- Webutante Ball After Party + Prom Committee + More!
- You’re Invited to trivago’s Meet Seattle Writers Day on June 6th!
- News Release: 600 home community launch Sunday in Puyallup
- HEY GEEK GIRL! a Tribute to Women and Pop Culture
- CityClub to Host Colin Powell June 6th
- Wonder Northwest May 26th & 27th Portland, Oregon
- Dachis Group Launches Content Insight Functionality on Social Performance Monitor and Facebook Insights API integration
- Greenpod Shipped to Seattle from Port Townsend for Earth Day
- Sneek Peek at New Bachelorette Pad
Unless you want me to start a new blog designed just to shame you and the companies you represent for infesting the internet with such poorly-written, poorly-targeted, junk, you really should stop it.
Sincerely,
-The Tim