Surefield Pricepoint Home Pricing Tool

Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin

Local alternative brokerage Surefield added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here), this new offering strengthens Surefield’s focus on home sellers.

The tool offers an interactive, transparent alternative to Zillow’s black box “Zestimates,” and is touted by Surefield as “the most accurate and reliable way to price a home.”

Quill Leaves NWMLS, Dramatically Slashes Listing Cost

Full disclosure: Quill Realty is a Seattle Bubble advertiser, and Tim worked with Craig at his previous company WaLaw (also an advertiser) to buy his home in 2011. Last week local brokerage Quill Realty (spotlighted in this 2014 post) announced that they will be withdrawing from the NWMLS completely in order to “offer broker services […]

Surefield Expands from 3D Tours in Attack on Commissions

Surefield, the local 3D home tour brokerage launched in April by a pair of Redfin veterans and a former Nvidea tech wizard, is expanding their mission to attack buyer’s agent commissions… from the seller’s side. Here’s an excerpt from their press release: Surefield is dramatically lowering buy-side commissions to bring the U.S. residential real estate […]

Local 3D Tour Tech Upstart Surefield Design-Jacked by Heavyweight Competitor Matterport

Local startup Surefield launched as a brokerage in April, offering home sellers detailed, virtual-reality-style online 3D tours. A major part of their site is the listing detail pages, which hold their signature 3D tours and basic listing info about the home. Most other real estate listing sites have settled on a fairly standard layout for […]


Alternative Brokerage Spotlight: Surefield

Read the series intro: Alternative Brokerages Flourishing Around Seattle Next up in the in-depth series on alternative brokerages around Seattle is Surefield. Surefield just launched this week, started by Redfin founder David Eraker, Redfin veteran Rob McGarty, and Nvidea tech wizard Aravind Kalaiah. I worked with Rob during my time at Redfin, and he gave […]

Alternative Brokerages Flourishing Around Seattle

Full disclosure: The Tim was employed by Redfin, and is currently a shareholder. WaLaw Realty and Quill Realty are current advertisers on Seattle Bubble. For some reason, the Seattle area has become home to the cutting edge of real estate. On the technology front, we’re home to Redfin, Estately, Zillow, ActiveRain (a division of Trulia), […]