Even More Delightful NAR Propaganda

An instant classic: This video brings up a number of questions: Who is this nebulous evil entity that is “threatening the dream of home ownership”? How does a moving van across the street mean that my grandkid won’t be able to buy a home? Wouldn’t it put many NAR members out of business if everyone […]

Stop Setting Your Money on Fire Every Month!

I’ve been hearing a few familiar clichés on the radio recently… “Tired of setting your money on fire every month?” “Stop throwing away your money renting!” Maybe you thought that the dramatic and decisive collapse of the housing bubble would have rid us of this type of nonsense marketing. Well, you thought wrong. The twist […]

Localism: Still a Wasteland | KOMO: We Want Some of that Action

A little over a year ago ActiveRain (basically a social network for real estate professionals) launched Localism, an attempt at leveraging their nationwide network of real estate salespeople to generate content for thousands of “hyperlocal” city and neighborhood portals, presumably in order to create an attractive platform on which small businesses would spend their advertising […]

Seattle Times Really Wants You to Buy a House (or a Condo)

Is it just me, or has Seattle’s only remaining daily newspaper become even more of a blatant real estate advertisement since the P-I folded? Even without a dedicated real estate writer, they have managed to pump out two thinly-veiled real estate promotional pieces in less than a week. This weekend we’ve got First-time buyers benefit […]

Localism – Hyper Local Real Estate Sales Pitches

ActiveRain, a site that describes itself as “a free online community for real estate professionals designed to help them promote and grow their business,” has launched a new site called Localism. Localism describes itself as the “world’s most complete neighborpedia,” and the front page invites users to “Go Hyper Local!” It is the latest entrant […]

Your down payment could cost less than your latte

I got this in the mail earlier this week, and just had to share. Houses are still cheaper than latte’s, apparently… [Addendum] I clicked through to the site that the postcard directs you to. The “bonuses” are pretty significant relative to the starting prices, it seems to me. Buyer Bonuses at Select Communities For purchases […]

“New levels of creativity” in listings

Aubrey Cohen comes at us today with a frank and sometimes amusing look at real estate agents’ habit of massaging the English language to attempt to make their listings stand out in an increasingly larger sea of properties for sale. Of special note in today’s article is the copious quoting of local agent Ira Sacharoff, […]