Rocket Mortgage Super Bowl Ad: Let’s Repeat the Bubble!

This ad for Quicken Loans’ “Rocket Mortgage” app aired during the Super Bowl on Sunday…

Wow. It is like the people at Quicken Loans who are responsible for promoting their Rocket Mortgage app somehow completely missed the previous housing bubble and the massive economic fallout when it burst.

Yes, let’s make it super easy for everyone to buy homes! What could possibly go wrong?

Scammy Real Estate Ads Back in Force

Here’s yet another sign that we’re back in bubble territory, albeit a strictly anecdotal one. During the last bubble it was nearly impossible to turn on the radio without hearing some form of scammy “riches in flipping” ad during the commercial break. I don’t listen to the radio that often, but in the rare instances […]

Even More Delightful NAR Propaganda

An instant classic: This video brings up a number of questions: Who is this nebulous evil entity that is “threatening the dream of home ownership”? How does a moving van across the street mean that my grandkid won’t be able to buy a home? Wouldn’t it put many NAR members out of business if everyone […]

Stop Setting Your Money on Fire Every Month!

I’ve been hearing a few familiar clichés on the radio recently… “Tired of setting your money on fire every month?” “Stop throwing away your money renting!” Maybe you thought that the dramatic and decisive collapse of the housing bubble would have rid us of this type of nonsense marketing. Well, you thought wrong. The twist […]

Localism: Still a Wasteland | KOMO: We Want Some of that Action

A little over a year ago ActiveRain (basically a social network for real estate professionals) launched Localism, an attempt at leveraging their nationwide network of real estate salespeople to generate content for thousands of “hyperlocal” city and neighborhood portals, presumably in order to create an attractive platform on which small businesses would spend their advertising […]

Seattle Times Really Wants You to Buy a House (or a Condo)

Is it just me, or has Seattle’s only remaining daily newspaper become even more of a blatant real estate advertisement since the P-I folded? Even without a dedicated real estate writer, they have managed to pump out two thinly-veiled real estate promotional pieces in less than a week. This weekend we’ve got First-time buyers benefit […]

Localism – Hyper Local Real Estate Sales Pitches

ActiveRain, a site that describes itself as “a free online community for real estate professionals designed to help them promote and grow their business,” has launched a new site called Localism. Localism describes itself as the “world’s most complete neighborpedia,” and the front page invites users to “Go Hyper Local!” It is the latest entrant […]