ActiveRain, a site that describes itself as “a free online community for real estate professionals designed to help them promote and grow their business,” has launched a new site called Localism. Localism describes itself as the “world’s most complete neighborpedia,” and the front page invites users to “Go Hyper Local!”
It is the latest entrant [...]
Entries Tagged as 'advertising'
Localism - Hyper Local Real Estate Sales Pitches
July 9th, 2008 · 24 Comments
Categories: News
Tags: ActiveRain, advertising, blogging, Localism, Neighborhoods
Your down payment could cost less than your latte
November 30th, 2007 · 38 Comments
I got this in the mail earlier this week, and just had to share. Houses are still cheaper than latte’s, apparently…
Deejayoh
addendum:
I clicked through to the site that the postcard directs you to. The “bonuses” are pretty significant relative to the starting prices, it seems to me
Buyer Bonuses at Select Communities
For purchases on October 1, 2007 [...]
Categories: Features
Tags: advertising, anecdote, builders
“New levels of creativity” in listings
November 21st, 2007 · 50 Comments
Aubrey Cohen comes at us today with a frank and sometimes amusing look at real estate agents’ habit of massaging the English language to attempt to make their listings stand out in an increasingly larger sea of properties for sale. Of special note in today’s article is the copious quoting of local agent Ira [...]
Categories: News
Tags: advertising, Cohen, propaganda, Seattle_PI, truth in advertising
Absolutely Hilarious!
November 16th, 2007 · 27 Comments
Except of course that some people will actually believe it. Not many, but certainly some.
From the Washington Realtors’ “Get The Facts Straight” ad campaign. I’m sure I will post more on these over the weekend, they’re just too hilarious to ignore. Thanks to Doug for pointing out the link to these.
Categories: Features
Tags: advertising, radio, WA_Realtors
Real Estate and Online Advertising
October 20th, 2007 · 13 Comments
I ran across this chart about top online advertisers, and thought it was kind of interesting in light of events in the real estate market.
I would assert that several of the top 10 are either directly or tangentially related to the real estate boom.
#2 - Experian - credit reports. Not sure why they spend [...]
Categories: Uncategorized
Tags: advertising
Newspaper Earnings Sink with Housing Market
July 20th, 2007 · 26 Comments
Some of you may recall the Rhodes / Gardner real estate Q & A a few months ago in which the following question was asked by a Seattle Bubble reader:
I can’t help but notice that the Times’ take on local real-estate prices is often excessively optimistic. For example, during the last NWMLS report, we saw [...]
Categories: Uncategorized
Tags: advertising, Seattle_PI, Seattle_Times, truth in advertising
