Friday Flashback: Suzanne Researched This

Here’s a fun Friday Flashback. How many of my readers remember this classic 2006 Century 21 TV commercial?

“Suzanne Researched This” became a big inside joke among those who didn’t buy the hype at the peak of the bubble. This commercial was so egregious that even Slate wrote an article headlined “The Nastiest Wife on Television.”

About a year after this ad aired, I happened to catch a radio show segment that was basically the real world “rest of the story.” Suzanne Researched This: Part 2

Well, we bought a house two years ago, and ever since we bought the house it’s always been “we bought it because you wanted it,” and every time we have financial struggles, it’s my fault because we bought a house that he said we shouldn’t buy, so… that’s… I guess the stresses of the house are getting more intense because our interest is going up so it’s been sort of like the past month I’ve been hearing him talk a lot about that.

Here’s the full audio of the cringe-worthy Dr. Laura call:

On a related note, this 2006 “Real Financial Heroes” video is a pretty great skewering of homebuying mania. For context, it’s a parody of a series of Budweiser ads from the time called “Real American Heroes” that used the same style and music.

“Top Ramen tastes a lot better when you eat it off a granite countertop.” Classic.

The purpose of our Friday Flashback series is to remind people why it’s never a good idea to base your home purchase decisions on the word of someone with a vested financial interest in selling as many homes as possible for as much as possible, no matter what. If you’ve got a good example of local home salespeople or other industry shills on record making fools of themselves in the years before the bubble burst, shoot me an email.
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About The Tim

Tim Ellis is the founder of Seattle Bubble. His background in engineering and computer / internet technology, a fondness of data-based analysis of problems, and an addiction to spreadsheets all influence his perspective on the Seattle-area real estate market. Tim also hosts the weekly improv comedy sci-fi podcast Dispatches from the Multiverse.


  1. 1
    greg says:

    Thanks Tim, that was lots of fun….

    that song is now in my head.

  2. 2

    Top Rammen Yummm!

    Now if I can gobble all my cheap Rammen down and not get a stroke.

    New Research Links Ramen Noodles To Heart Disease, Stroke and Metabolic Syndrome

  3. 3
    Erik says:

    RE: softwarengineer @ 2
    Top Ramen contains MSG, which is what is used to make mice obese so they can be studied. Stop eating
    Top Ramen and MSG. They are bad.

  4. 4
    Erik says:

    Big fan of the Suzanne commercial though. That poor fat b@st@rd never had a chance getting double teamed by 2 illogical people that just so happen to be women.

  5. 5
    Blurtman says:

    RE: Erik @ 4 – He’s now a bitter Snohomish meth head.

  6. 6

    RE: Erik @ 3
    Yes Erik

    Like all noodles and pasta….made from white flour primarily [nutritional equivalent to saw dust].

    Enjoy that giant bowl of Pho…..or big plate of spaghetti with hardly any meat….did anyone say diabetes?

  7. 7
    boater says:

    RE: Blurtman @ 5
    Yes but now he’s thin so win for him right?

  8. 8
    Blurtman says:

    RE: boater @ 7 – Ramen for him.

  9. 9
    redmondjp says:

    RE: Blurtman @ 8 – Maybe that’s what Yellen ate before her speech yesterday.

  10. 10
    Thin-Skinned Masta-Beta says:

    I remember that commercial too…

    It didn’t put me off getting a house. Ya gotta live somewhere.

    For getting married though, it was part of a vaccine to prevent that scourge.

    And some people have been fighting for an equal right to buy into that bit of misery?

    Well, if they’re not clever enough to know better, let ’em have it good and hard.

  11. 11
    David B. says:

    It’s never a good idea to make any discretionary purchase you cannot afford.

    And yes, so long as rentals (or even more modest and affordable homes for sale) exist, buying a particular home is most certainly a discretionary purchase.

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