King County homeowners and homebuyers have another new option as Rebls—a matchmaking service for off-market homes—officially launches today. I connected with the Rebls team a few months ago and have had a few conversations with its founders Bryan Copley and Jeff White. What they’re doing is an interesting and unique approach to buying and selling….
Category: Features
Guess the Price Round 8: Wallingford Craftsman
It’s been far too long since our last game of “Guess the Price,” so let’s kick off a new round. Here’s how the game works. I’ll describe a home that’s currently on the market, giving you as many pros and cons as I can, and you guess what the final sale price will be when/if…
Choice Quotes From Zillow CEO Spencer Rascoff
If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow’s customers, you are wrong.
Zillow is a lead generation site. Home buyers and sellers who use Zillow are the “leads.” They are not the customer, they are the product that is being sold to real estate agents.
But don’t take my word for it. Here’s Zillow CEO Spencer Rascoff describing Zillow’s purpose and philosophy in his own words…
Three Months in, Zillow’s “Coming Soon” Barely a Blip
After being sharply criticized by both real estate agents and consumer groups, just a little over three months after the well-publicized launch of their new “Coming Soon” listing feature, Zillow’s attempt to convince listing agents to share their pocket listings seems to be a flop. Between the feature’s June 12 launch and my initial data…
Local 3D Tour Tech Upstart Surefield Design-Jacked by Heavyweight Competitor Matterport
Local startup Surefield launched as a brokerage in April, offering home sellers detailed, virtual-reality-style online 3D tours. A major part of their site is the listing detail pages, which hold their signature 3D tours and basic listing info about the home. Most other real estate listing sites have settled on a fairly standard layout for…