People occasionally ask why I am not a fan of Zillow. Here’s a good example, that just so happens to be Zillow CEO Spencer Rascoff’s own home…
Tag: Zillow
Zillow / Trulia Merger to Complete Today
The Tim’s parody Zillow-Trulia mashup logo
Today’s the big day for Zillow and Trulia, as they complete their big merger. John Cook over at GeekWire has a good write-up: Here is Zillow’s big concern as it prepares to gobble up rival Trulia
NWMLS Levys Big Fine for Using Zillow’s “Coming Soon”
Back in June when Zillow launched their “Coming Soon” listing feature, we pointed out here that you wouldn’t be likely to see “Coming Soon” listings in the Seattle area due to an explicit NWMLS rule forbidding member agents from “promoting or advertising any property in any manner whatsoever” before entering the home’s listing into the…
Choice Quotes From Zillow CEO Spencer Rascoff
If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow’s customers, you are wrong.
Zillow is a lead generation site. Home buyers and sellers who use Zillow are the “leads.” They are not the customer, they are the product that is being sold to real estate agents.
But don’t take my word for it. Here’s Zillow CEO Spencer Rascoff describing Zillow’s purpose and philosophy in his own words…
Three Months in, Zillow’s “Coming Soon” Barely a Blip
After being sharply criticized by both real estate agents and consumer groups, just a little over three months after the well-publicized launch of their new “Coming Soon” listing feature, Zillow’s attempt to convince listing agents to share their pocket listings seems to be a flop. Between the feature’s June 12 launch and my initial data…