Surefield Pricepoint Home Pricing Tool

Surefield Releases New Map-Based Home Pricing Tool to Compete with Zillow & Redfin

Local alternative brokerage Surefield added another slick new tool to their arsenal this week: A map-based home pricing tool that they are calling Pricepoint. Together with their flagship 3D home tour technology (previously spotlighted here), this new offering strengthens Surefield’s focus on home sellers.

The tool offers an interactive, transparent alternative to Zillow’s black box “Zestimates,” and is touted by Surefield as “the most accurate and reliable way to price a home.”

NWMLS Levys Big Fine for Using Zillow’s “Coming Soon”

Back in June when Zillow launched their “Coming Soon” listing feature, we pointed out here that you wouldn’t be likely to see “Coming Soon” listings in the Seattle area due to an explicit NWMLS rule forbidding member agents from “promoting or advertising any property in any manner whatsoever” before entering the home’s listing into the […]

Choice Quotes From Zillow CEO Spencer Rascoff

If you think Zillow is primarily a real estate search site, and that home buyers and sellers are Zillow’s customers, you are wrong. Zillow is a lead generation site. Home buyers and sellers who use Zillow are the “leads.” They are not the customer, they are the product that is being sold to real estate […]

Three Months in, Zillow’s “Coming Soon” Barely a Blip

After being sharply criticized by both real estate agents and consumer groups, just a little over three months after the well-publicized launch of their new “Coming Soon” listing feature, Zillow’s attempt to convince listing agents to share their pocket listings seems to be a flop. Between the feature’s June 12 launch and my initial data […]